By combining cells we guard against having an inflated test statistic that could have led us to incorrectly reject the H0

A ________ is a direction or sequence of events that has some momentum and durability; it reveals the shape of the future and can provide strategic direction

A) fad B) fashion C) trend D) megatrend E) style

It is important for a firm to adopt an international marketing strategy that supports the firm's overall business strategy

Indicate whether the statement is true or false