It is important for a firm to adopt an international marketing strategy that supports the firm's overall business strategy

According to the text, which of the following statements about the product life cycle is true?

a. The product life cycle concept encourages marketing managers to think reactively. b. Almost all sales in the intro and growth stages of the product life cycle represent repeat purchasing. c. The relationship between the laggard category and the stages of the product life cycle are well understood. d. The product life cycle is especially useful as a forecasting tool.

AdVance focuses on traditional, chemical-rich fertilizers that deliver maximum yield for customers. With which of the following customers would AdVance be a good partner?

A) an organic heirloom grain farm B) a farm that grows the grain it feeds to the chickens it sells as "humanely raised, Earth-friendly" C) a farm that sells grain crops for export to the chemical processing industry that relies on volume D) a farm that acts as a learning lab for students in local elementary schools E) a hobby farm owned by residents of a nearby city