According to the text, which of the following statements about the product life cycle is true?
a. The product life cycle concept encourages marketing managers to think reactively.
b. Almost all sales in the intro and growth stages of the product life cycle represent repeat purchasing.
c. The relationship between the laggard category and the stages of the product life cycle are well understood.
d. The product life cycle is especially useful as a forecasting tool.
Ans: d. The product life cycle is especially useful as a forecasting tool.
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Which of the following is not discussed by the chapter as an advantage of indirect channels?
A. Assortments that consumers value B. Ability to compete C. Ability to handle small purchases D. Access to new markets
Which statement(s) is(are) true with regard to part D of the PAP, coverage for damage to your auto?
I. If you hit a tree with your car, the resulting damage is a collision loss. II. If you hit a deer with your car, the resulting damage is an other-than-collision loss. a) I only b) II only c) Both I and II d) Neither I nor II