To encourage customers who purchase merchandise on account to pay promptly, a cash discount is usually offered

A survey of Canadian workers found that

A) only 30 percent are highly engaged B) only 10 percent are highly engaged C) only 50 percent are highly engaged D) only 17 percent are highly engaged E) over 50 percent are highly engaged

Mini-Case Question. Organic Harvest Inc offers five flavors under the OrganicDrinks brand. Based on the success of these flavors, the firm introduces three new flavors of OrganicDrinks: Pink Pomegranate, Cool Coconut Water, and Spicy Apple Cider

In this example, Organic Harvest Inc uses which of the following product-line extension strategies? A) vertical brand-line extension B) horizontal brand-line extension C) new product-market brand extension D) cobranding E) product bundling