Mini-Case Question. Organic Harvest Inc offers five flavors under the OrganicDrinks brand. Based on the success of these flavors, the firm introduces three new flavors of OrganicDrinks: Pink Pomegranate, Cool Coconut Water, and Spicy Apple Cider
In this example, Organic Harvest Inc uses which of the following product-line extension strategies?
A) vertical brand-line extension
B) horizontal brand-line extension
C) new product-market brand extension
D) cobranding
E) product bundling
A
Business
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Which of the following social marketplaces allows anyone to list, buy, and sell books, music, movies, and games, and it was created to fill the need for a free and trustworthy media marketplace?
A) Listia B) Craigslist C) Flipsy D) Fotolia
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If the incremental costs of processing further are greater than the incremental revenue, the decision of selling the product at the split-off point is justified
Indicate whether the statement is true or false
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