A customer survey at a mall revealed that Zoe is considered to be an early adopter. What does this mean?
What will be an ideal response?
Early adopters are opinion leaders who carefully search for new technologies that might give them a dramatic competitive advantage. They are less price sensitive and willing to adopt the product if given personalized solutions and good service support.
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In applying sampling, the group of items about which the auditor wants to estimate some characteristic is called the:
a) Attribute of interest b) Population c) Sampling unit d) Sample
According to the text, organizations can become customer-oriented by:
A) distributing information on all important buying influences only among marketing department personnel and brand managers. B) making strategic and tactical decisions interfunctionally and interdivisionally. C) spending large sums of money in research and development. D) introducing line extensions rather than creating new products.