According to the text, organizations can become customer-oriented by:
A) distributing information on all important buying influences only among marketing department personnel and brand managers.
B) making strategic and tactical decisions interfunctionally and interdivisionally.
C) spending large sums of money in research and development.
D) introducing line extensions rather than creating new products.
B
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The risk-return ratio is based on the principle that:
a. a low-risk decision should generate higher financial returns for a business. b. a high-risk decision should generate lower financial returns for a business. c. a high-risk decision should generate higher financial returns for a business. d. a high-risk decision should not affect the level of financial returns for a business. e. a low-risk decision should not affect the level of financial returns for a business.
When the Federal Reserve was created, its most important role was intended to be
A) a storage facility for the nation's gold. B) a lender of last resort. C) a regulator of bank holding companies. D) none of the above.