The risk-return ratio is based on the principle that:
a. a low-risk decision should generate higher financial returns for a business.
b. a high-risk decision should generate lower financial returns for a business.
c. a high-risk decision should generate higher financial returns for a business.
d. a high-risk decision should not affect the level of financial returns for a business.
e. a low-risk decision should not affect the level of financial returns for a business.
c. a high-risk decision should generate higher financial returns for a business.
You might also like to view...
Mini-Case Question. When considering Dow's product offerings, if the channel system can build an image among quality-conscious customers, the company is improving customer value by increasing ________
A) product assortment B) after-sale services C) availability/delivery D) transaction services E) brand reputation
________ is the final step in the marketing research process
A) Developing the research plan B) Determining a research approach C) Interpreting and reporting the findings D) Engaging in secondary research E) Collecting and analyzing the data