________ is the final step in the marketing research process
A) Developing the research plan
B) Determining a research approach
C) Interpreting and reporting the findings
D) Engaging in secondary research
E) Collecting and analyzing the data
C
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When helping to develop behaviorally anchored rating scales (BARS), a bank teller writes that an example of low effectiveness would be giving a customer the wrong amount of cash during a transaction. The bank teller is giving a:
A) distribution error. B) retranslation. C) critical incident. D) graphic account.
Car rental leases are either "open-end" or "closed-end." The basic difference between the two is that
A) monthly payments are variable under the closed-end lease, but fixed under the open-end lease. B) monthly payments are variable under the open-end lease, but fixed under the closed-end lease. C) with a closed-end lease you may be liable for additional payments if the resale price of the auto is less than estimated in the lease agreement. D) with an open-end lease you may be liable for additional payments if the resale value of the auto is less than estimated in the lease agreement.