When Carrefour, Tesco, or Walmart set up shop in developing countries, they provide customers with access to more products but at higher prices than were available previously. This is an example of global retailing

_____ is the most complex type of consumer buying decision and is associated with high involvement on the part of the consumer

a. Limited decision making b. Routine response behavior c. Extensive decision making d. Postpurchase evaluation

Companies facing the challenge of setting prices for the first time can choose between two broad strategies: market-penetration pricing and ________ pricing

A) comparative B) competitive C) market-skimming D) market-segmentation E) cost-plus