_____ is the most complex type of consumer buying decision and is associated with high involvement on the part of the consumer
a. Limited decision making
b. Routine response behavior
c. Extensive decision making
d. Postpurchase evaluation
ANSWER: c
Extensive decision making is the most complex type of consumer buying decision and is associated with high involvement on the part of the consumer. Consumers practice extensive decision making when buying an unfamiliar, expensive product or an infrequently bought item.
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