A public relations writer repeatedly sent a story about an upcoming charity soccer match, which was to be conducted by her organization
However, the writer failed to writethat several retired professional soccer players from the English Premier League would be participating in the match. Thus, after reviewing the story, all of the editors of those newspapers felt they had sufficient and more interesting stories to publish and decided not to publish the story about the soccer match. What aspect of newsworthiness did the PR writer fail to include in her story?
a. The "What"
b. The "Who"
c. The "Why"
d. The "When"
A
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If you are being interviewed the "Martha M. Houlgate Memorial
Scholarship," it would be a good idea to find out A. who she was. B. how much it is for. C. who is on the committee. D. when they will make the award. E. what to wear.
The firm that makes and sells X-ERT, a new energy bar, wants to build awareness of the product through PR efforts. Which of the following would likely accomplish this goal?
a. offering coupons for X-ERT in local newspapers b. tracking the sales of X-ERT through online retailers c. developing strong relationships with X-ERT channel members d. partnering with professional athletes to promote X-ERT