The firm that makes and sells X-ERT, a new energy bar, wants to build awareness of the product through PR efforts. Which of the following would likely accomplish this goal?
a. offering coupons for X-ERT in local newspapers
b. tracking the sales of X-ERT through online retailers
c. developing strong relationships with X-ERT channel members
d. partnering with professional athletes to promote X-ERT
d. partnering with professional athletes to promote X-ERT
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Compartmentalization is a persuasive strategy which urges listeners to connect the speaker's
arguments in a series of "mental boxes." Indicate whether the statement is true or false
With the _______ style of communication apprehension, your heart rate will bethe highest when speaking publicly, however some people use this high level to enhance their performance and use the fear to motivate them to prepare and be at their best
a. average b. insensitive c. inflexible d. confrontation