Firms can compete on price if they:
A) focus on market development strategy.
B) focus on global raw material sourcing.
C) focus on controlling costs.
D) focus on merging or acquiring a competitor.
C
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Which of the following is the best example of trended data?
A) responses from surveys about current fashions and fads collected from 100 teenagers over the period of a weekend B) responses from surveys about packaged goods brand attributes collected every six months from the same set of 100 parents ages 29-39 C) telephone responses from a direct response television ad aired on different channels at different times over the course of a month D) comparisons of competitors' sales performance in a single business quarter E) interview responses that have been adjusted to compensate for bias from the interviewers
What is the benefit of providing a list of expert contacts in a press kit?
A) helping reporters locate conflicting information for a balanced story B) adding emotional emphasis and appeal to a story C) giving an organization some control over story input D) illustrating the knowledge of a firm's executive board E) explaining the historical development of a firm's product