Which of the following would not be considered an R & D activity?
a. Adaptation of an existing capability to a particular requirement or customer's need.
b. Searching for applications of new research findings.
c. Laboratory research aimed at discovery of new knowledge.
d. Conceptual formulation and design of possible product or process alternatives.
Answer: a. Adaptation of an existing capability to a particular requirement or customer's need.
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Many professional sports teams have started targeting ads to females because women:
A) now watch sports as often as men B) influence the spending habits of men C) are now the primary fan of most sports D) have increased earning power
Kyra works as a marketing assistant and will be receiving a performance appraisal soon. Kyra will receive ratings from her supervisors, team members, subordinates, and customers. Kyra will also be asked to review her own performance
Which performance appraisal method is most likely used at Kyra's firm? A) rating scales method B) work standards method C) critical incident method D) 360-degree feedback evaluation method