Many professional sports teams have started targeting ads to females because women:
A) now watch sports as often as men
B) influence the spending habits of men
C) are now the primary fan of most sports
D) have increased earning power
B
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If a surplus exists in a market, what do we know?
a. The actual price is below equilibrium price, and quantity supplied is greater than quantity demanded. b. The actual price is above equilibrium price, and quantity supplied is greater than quantity demanded. c. The actual price is above equilibrium price, and quantity demanded is greater than quantity supplied. d. The actual price is below equilibrium price, and quantity demanded is greater than quantity supplied.
______ is the process of interpreting and making sense of a message.
A. Decoding B. Choosing a medium C. Encoding D. Analyzing media richness E. Giving feedback