The PAP's coverage territory is the USA, Puerto Rico, U.S. Territories and Possessions, and countries bordering the USA

How does consumer knowledge play a role in the success of new products associated with existing brands?

What will be an ideal response?

Foods International is developing a new gluten-free, chili-flavored pretzel. The marketing strategy for the product has already been developed and presented to top management. Several prototypes were also formulated by the company's R&D team

The final prototype is now being tested rigorously to ensure that it passes FDA standards. Once approved, the next step will most likely be ________. A) test marketing B) portfolio analysis C) commercialization D) internal marketing E) business analysis