How does consumer knowledge play a role in the success of new products associated with existing brands?
What will be an ideal response?
Brand knowledge created by marketing investments dictates appropriate future directions for the brand. Consumers will decide, based on what they think and feel about the brand, where they believe the brand should go and grant permission to any marketing action or program. Many new products can fail because consumers find them inappropriate extensions for the brand.
You might also like to view...
Business analytics (BA) is a term that covers the ideas of using big data along with a variety of quantitatively based analytical tools (such as statistics and predictive modeling) to answer management questions about trends and what-if questions
Indicate whether the statement is true or false
The borrower issues a note payable to a creditor
a. True b. False Indicate whether the statement is true or false