A reduction of lot sizes increases the amount of fluctuation that can accumulate between any pair of stages of a supply chain, thus increasing the bullwhip effect

The term ________ refers to a company's efforts to reach distribution channels and target customers through communications such as personal selling, advertising, public relations, and direct marketing

A) social marketing B) viral marketing C) promotion mix D) positioning

An actor is an entity outside the system that interacts with the system to achieve a specific goal

Indicate whether the statement is true or false