The term ________ refers to a company's efforts to reach distribution channels and target customers through communications such as personal selling, advertising, public relations, and direct marketing
A) social marketing
B) viral marketing
C) promotion mix
D) positioning
C
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Credit card companies collect ________ from the merchant for assuming the costs of collecting the funds from the customer and any risks of nonpayment
A) flat fees B) transaction fees C) translation fees D) floating fees
The Freedom Philharmonic Orchestra was scheduled to play a concert at a riverside pavilion
But the conductor of the orchestra got into an argument with the pavilion's director over hours available for rehearsal, and the conductor said the orchestra would not go through with the concert. The pavilion's director got a court to compel the orchestra to go ahead and put on the concert. What remedy did the pavilion director insist upon? A) breach of contract B) discharge C) damages D) specific performance E) unspecific performance