Leniency, harshness, and average tendency biases are problematic because they ________
A) impact evaluation accuracy and comparability
B) affect minority workers more severely than they do other workers
C) can result in self-fulfilling prophecies
D) change objective reality
Ans: A) impact evaluation accuracy and comparability
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Which of the following sources of buying information has the lowest level of trust among customers?
A) Ads on mobile devices B) Sponsored ads on social network sites C) Search engine ads D) Online consumer opinions E) Brand websites
The following are human relations principles that convey appropriate tone to customers:
A) use I-centered phrasing to be sure they understand you. B) talk to people as groups, not as individuals to avoid offending. C) express ideas in ways that convey "what's in it for me" to customers. D) be aggressive in phrasing in order to convey the importance of your message.