What is a product’s brand?
a. The logo printed or embossed on the packaging.
b. All tangible and intangible dimensions that give the product value.
c. The people who work for the company.
d. The advertising materials for the product.
b
Communication & Mass Media
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Indicate whether the statement is true or false
Communication & Mass Media
Social media professionals need to have a ______ approach that allows them to have a seamless integration of content, experiences, and messages for the user.
A. dual channel B. omni channel C. hyper channel D. strategic channel
Communication & Mass Media