Social media professionals need to have a ______ approach that allows them to have a seamless integration of content, experiences, and messages for the user.

A. dual channel
B. omni channel
C. hyper channel
D. strategic channel

B. omni channel

Communication & Mass Media

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People who have biased beliefs about group members that are not based on direct experience and firsthand knowledge or have irrational feelings of dislike and even hatred for certain groups would be classified as

a) ethnocentric. b) stereotypical. c) prejudiced. d) discriminatory. e) racist.

Communication & Mass Media

The “digital divide” is:

A. The gap between the older and younger generations regarding the use of technology. B. The conflict between people who use technology and those who don’t. C. The divide between people who fear technology and those who are addicted to it. D. The exclusion of certain groups of people from technology.

Communication & Mass Media