Web-based demonstrations can be an effective way to present when it is:
A) imperative that a customer see a full product demonstration
B) important to meet face-to-face
C) important to impress the buyer with technology
D) necessary to provide factual data and research
E) impossible or expensive to present in person
E
You might also like to view...
Which of the following statements comparing group and individual life insurance is NOT true?
A) Individual insurance is generally available at lower rates than group insurance. B) The employer selects the type of insurance coverage under a group plan, while an individual selects the coverage for an individual policy. C) Individual underwriting and individual evidence of insurability are generally not required under a group plan. D) Group insurance involves experience rating for establishing premiums.
In 2004, the movie company that produced The Bourne Supremacy used advertising, personal selling, public relations, and sales promotion to communicate with its target audience for the movie. What was composed of the movie production company's plan on how to use these tools?
a. its promotional strategy b. its selling plan c. its mass communication mix d. its marketing mix