In 2004, the movie company that produced The Bourne Supremacy used advertising, personal selling, public relations, and sales promotion to communicate with its target audience for the movie. What was composed of the movie production company's plan on how to use these tools?
a. its promotional strategy
b. its selling plan
c. its mass communication mix
d. its marketing mix
Ans: a. its promotional strategy
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Horizontal analysis is analysis
A) of dollar changes and percentage changes over several years. B) in which all items are presented as a percentage of one selected item on a financial statement. C) in which a statistic is calculated for the relationship between two items on a single financial statement or for two items on different financial statements. D) of all ratios that increased or decreased over past accounting periods.
A negative relationship between an explanatory variable X and a response variable Y means that as X increases, Y decreases, and vice versa
a. True b. False Indicate whether the statement is true or false