Which of the following is not a burden of proof in libel?
A) fault
B) blame
C) publication
D) defamation
E) damage
Answer: B
Communication & Mass Media
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Speeches about objects focus on what is __________
a. abstract b. relevant c. concrete d. absent e. related
Communication & Mass Media
In the "You Don't Get More Natural Than Burt" case, the company's IMC campaign was based on:
a. Branded content b. The personality of Burt c. Promoting everything "natural" about the products d. Guerilla marketing with street teams
Communication & Mass Media