The U.S. retailer with the highest annual dollar advertising expenditure is _____

Psychographic data typically are

A) easier to quantify than demographics, but of limited importance. B) computer algorithms that can tell whether consumers lie on market surveys. C) collected regularly by the U.S. Census bureau. D) more complex than demographics and open to more interpretation. E) the basis of demographic data.

A key reason for uncertainty surrounding the return on investment is the uncertainty surrounding the current economic conditions

Indicate whether the statement is true or false.