Psychographic data typically are
A) easier to quantify than demographics, but of limited importance.
B) computer algorithms that can tell whether consumers lie on market surveys.
C) collected regularly by the U.S. Census bureau.
D) more complex than demographics and open to more interpretation.
E) the basis of demographic data.
D
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Which phenomenon holds that people seek out messages they agree with and avoid messages they disagree with?
A) the S-M-R model B) confirmation bias C) concentric-circle theory D) the spiral of silence
Outlaws is a general goods retail chain in the High Plains region. Outlaws is forecasting its financial statements for Year 3. Selected financial information for Years 1 and 2 is provided in the table
What is Retained Earnings for Year 3? Selected Financial Information Outlaws Inc ($ millions) Year 2 Ratios (to sales) Forecast Year 3 Revenue $29,210 $30,817 COGS 22,152 0.758370 SG&A 5,245 0.179562 Dep. Exp. 621 621 EBIT 1,192 Int. Exp. 277 277 EBT 915 Provision for Income Taxes 288 0.35* Net Income $627 Dividends $225 Retained Earnings $5,089 Owner's Equity $6,281 *The tax rate is a percentage of Earnings Before Tax. A) $5,524 B) $5,745 C) $5,762 D) $7,610 E) $7,385