Persuasion is most effective when it strives for small changes and works over a period of time

Jaclyn thinks life exists on other planets. This example illustrates which component of

self-concept? A) belief B) attitude C) value D) behavior

All of the following statements are accurate, EXCEPT:

a. There is an aggressive media competition for our attention b. The term exposure is often used synonymously with the term attention c. In order for attention to a media message to occur, people must first be exposed to that message d. Attention is exactly the same as exposure