All of the following statements are accurate, EXCEPT:

a. There is an aggressive media competition for our attention
b. The term exposure is often used synonymously with the term attention
c. In order for attention to a media message to occur, people must first be exposed to that message
d. Attention is exactly the same as exposure

d. Attention is exactly the same as exposure

Communication & Mass Media

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A speaker should avoid displaying aids before referring to them in a speech

Indicate whether the statement is true or false

Communication & Mass Media

An informative speaker who provides a fresh perspective is able to __________.

A. gain and maintain audience attention B. deliver a speech successfully C. increase his or her credibility D. change the minds of the audience

Communication & Mass Media