When using the AIDA approach to persuasion, which of the following would be the best opening to your message?
A) How are you today?
B) I know you've heard this all before, but ...
C) Are you spending way too much on prescription drugs?
D) This is an important message.
E) What I am about to tell you might seem insignificant, but believe me, it's not.
Answer: C
Explanation: C) A good opening avoids an overly pushy, "hard-sell" approach that tends to be off-putting to audiences. Instead, it appeals to emotional and logical elements in a subject the audience is likely to care about. If the opening seems intriguing to the audience, it should be considered a success.
You might also like to view...
_____ is a thorough, systematic, periodic evaluation of the objectives, strategies, structure, and performance of the marketing organization
a. Marketing mix b. Article of incorporation c. Statement of qualification d. Marketing audit
Which of the following statements is not correct?
A) Walmart pulled out of Germany and South Korea. B) Best Buy closed several stores in China. C) Home Depot pulled out of China. D) Mattel closed its flagship Barbie store in Shanghai. E) Tesco shut down Fresh & Easy stores in the United States.