_____ is a thorough, systematic, periodic evaluation of the objectives, strategies, structure, and performance of the marketing organization
a. Marketing mix
b. Article of incorporation
c. Statement of qualification
d. Marketing audit
ANSWER: d
Perhaps the broadest control device available to marketing managers is the marketing auditâ€"a thorough, systematic, periodic evaluation of the objectives, strategies, structure, and performance of the marketing organization. A marketing audit helps management allocate marketing resources efficiently.
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Which of the following sentences best displays the "you" attitude?
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