"The Few. The Proud. The Marines" used in every Marine ad demonstrates:

A) an identifiable selling point
B) credibility
C) campaign duration
D) a repeated tagline

D

Business

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Which of the following elements of integrated marketing communications is related to encouraging the press to cover positive stories about companies and managing unfavorable rumors, stories, and events?

A. direct selling B. sales promotion C. personal selling D. trade shows E. public relations

Business

The remedy for parties in default that is available to both the buyer and the seller in a purchase contract is

A) specific performance B) liquidated damges C) actual damges D) lis pendens

Business