Which of the following elements of integrated marketing communications is related to encouraging the press to cover positive stories about companies and managing unfavorable rumors, stories, and events?

A. direct selling
B. sales promotion
C. personal selling
D. trade shows
E. public relations

Answer: E. public relations

Business

You might also like to view...

According to President Obama, "The more American companies export, the more they produce. And the more they produce, the more people they hire–and that means more jobs."

Indicate whether the statement is true or false

Business

The invention of the automobile is one factor that has led to the growth in the

number of federal administrative agencies. a. True b. False

Business