Actual experience, or things we have done, helps build self-confidence

The manipulation of information to create business intelligence in support of strategic decision making is referred to as OLTP or online transaction processing.

a. true b. false

To get more retailers to stock its products, Rust-Oleum paint developed a strong advertising campaign aimed at consumers. The ads show creative ways to use paint to make homes more attractive and emphasize the facts the paint doesn't chip, peel, or fade. What type of promotional strategy is Rust-Oleum using?

a. reinforcement b. pull c. channel d. push