Which of the following is true regarding specificity?
A) In such a system, social relations are given high importance.
B) In such a system, social feedback is vital for successful performance.
C) In such a system, managers are expected to gather data and debate the implications when making decisions.
D) In such a system, quality improvement is about a continual awareness of the whole product.
E) In such a system, the emphasis is on collaboration and coordination as opposed to efficiency.
C
You might also like to view...
Why have direct-response television commercials seen an increase in popularity in recent years?
A) It is has become simpler to replicate the success of classic direct-response TV ads that introduced items such as the Veg-O-Matic. B) Traditional broadcast and cable advertising has become prohibitively expensive for many major corporations. C) The ability to track phone calls and Web-site hits makes it easy to measure the return on advertising investment. D) The sophisticated image of home shopping channels has given direct-response commercials more credibility. E) Consumers are more likely to respond to this type of marketing than to other forms of direct marketing.
Ecstasy Inc. is a Canada-based food and beverage company. The company has decided to market and sell its products in all European countries under the same brand name. In this scenario, Ecstasy Inc. has decided to use the _____
a. complimentary branding strategy b. co-branding strategy c. one-brand-name strategy d. individual branding strategy