Why have direct-response television commercials seen an increase in popularity in recent years?
A) It is has become simpler to replicate the success of classic direct-response TV ads that introduced items such as the Veg-O-Matic.
B) Traditional broadcast and cable advertising has become prohibitively expensive for many major corporations.
C) The ability to track phone calls and Web-site hits makes it easy to measure the return on advertising investment.
D) The sophisticated image of home shopping channels has given direct-response commercials more credibility.
E) Consumers are more likely to respond to this type of marketing than to other forms of direct marketing.
C) The ability to track phone calls and Web-site hits makes it easy to measure the return on advertising investment.
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When introducing others in the organization to the public relations plan and selling it to gain their support, which one of the following points is generally made first?
A. Say that management has already endorsed the plan. B. Specify harm that will occur if the problem is left unattended. C. Specify remedial steps to be taken immediately. D. Tell each individual his or her personal responsibilities in the plan. E. Explain the results of the pretests.
A contract is considered to be supported by legal value if the promisor suffers a legal detriment
Indicate whether the statement is true or false