Which of the following is true of an unsought product?
a. Marketers of unsought products often use selective, status-conscious advertising to maintain the product's exclusive image.
b. Consumers buy unsought products regularly, usually without much planning.
c. New products are categorized as unsought products until advertising and distribution increase consumer awareness of them.
d. Consumers usually buy an unsought product only after comparing several brands or stores on style, practicality, price, and lifestyle compatibility.
ANSWER: c
New products fall into the category of unsought products until advertising and distribution increase consumer awareness of them. A product unknown to the potential buyer or a known product that the buyer does not actively seek is referred to as an unsought product.
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