A Cleveland, Ohio, men's clothing manufacturer has a low industry market share, but it has a high market share with its target market, which is men shorter than 5'8" tall. Which of Michael Porter's competitive strategy is this manufacturer using?
A. Niche
B. Differentiation
C. Defender
D. Analyzer
E. Prospector
Ans: A. Niche
Business
You might also like to view...
Transaction exposure could arise when borrowing or lending funds when repayment is to be made in the firm's domestic currency
Indicate whether the statement is true or false.
Business
Socializing with coworkers is expected and acceptable
Indicate whether the statement is true or false
Business