When "brainstorming," individuals should be encouraged to use "idea hitchhiking," or building new ideas on those already suggested

________ is an advertising timing pattern that calls for advertising during a certain period, followed by a period with no advertising, followed by a second specific period of advertising activity

A) Pulsing B) Continuity C) Flighting D) Concentration E) Frequency capping

Which of the following is NOT one of the steps that can improve the likelihood of starting positive buzz?

A) Identify underserved, inactive individuals and devote extra effort to them. B) Supply key people with product samples. C) Work through community influentials. D) Develop word-of-mouth referral channels to build business. E) Provide compelling information that customers want to pass along.