Which of the following is NOT one of the steps that can improve the likelihood of starting positive buzz?
A) Identify underserved, inactive individuals and devote extra effort to them.
B) Supply key people with product samples.
C) Work through community influentials.
D) Develop word-of-mouth referral channels to build business.
E) Provide compelling information that customers want to pass along.
A
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During which of the following stages of the new-product development process does the company seek to answer questions such as (1) what is the market opportunity for this product? (2) how does this product impact the brand? and (3) what are the costs to bring the product to market?
A. market research B. business case analysis C. launch D. evaluation
Which party has the responsibility of ordering the inspection, paying for the inspection, and for any damages caused by the inspection?
A. Buyer B. Seller C. Selling agent D. Lender