Which basic promotion objective should be emphasized by a firm whose product is very similar to those offered by many competitors?
A. Communicating
B. Persuading
C. Reminding
D. Informing
E. Reinforcing
Answer: B. Persuading
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How does a limited liability company (LLC) differ from a Subchapter S corporation?
A) An LLC is taxed at a higher rate than a Subchapter S corporation. B) There is no limit on the number of members in an LLC, whereas a Subchapter S corporation limits the number of members. C) An LLC is taxed as a corporation, whereas a Subchapter S corporation is taxed as a partnership. D) The liability limit for members of an LLC is higher than that for a Subchapter S corporation.
________ occurs when a discriminatory price is passed along from a secondary-line buyer to a retailer
A) Predatory pricing B) Primary-line injury C) Variable pricing D) Tertiary-line injury