________ occurs when a discriminatory price is passed along from a secondary-line buyer to a retailer

What kind of classification is cost of goods sold?

A. Asset B. Expense C. Liability D. Revenue

A television advertisement achieves 200 GRPs over a 4-week exposure period. The advertisement is run in alternating 4-week periods in which during the intervening 4-week period no messages are run

This is an example of which of the following approaches to message reinforcement? A) benchmarking B) bundling C) cobranding D) pulsing E) brand encoding