A television advertisement achieves 200 GRPs over a 4-week exposure period. The advertisement is run in alternating 4-week periods in which during the intervening 4-week period no messages are run
This is an example of which of the following approaches to message reinforcement?
A) benchmarking
B) bundling
C) cobranding
D) pulsing
E) brand encoding
D
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An example of a deadly combination would be if employees
a. know what to do, but lack the resources to do them. b. are well trained, but the company has turnover. c. are well trained, but have administrative responsibilities. d. know what to do, but don't see how it effects the organization.
The central idea behind issues management is that public relations professionals must constantly be aware of ________
A) Wall Street's opinion of the company's financial performance B) issues that might destabilize their jobs within the organization C) media perceptions of performance in past crises D) the primary issues that impact their organizations