A social marketing program which aims to alter ideas about abortion is an example of a(n) ________
A) cognitive campaign
B) active campaign
C) behavioral campaign
D) value campaign
E) normative campaign
D
Business
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What do consumers offer in exchange in order to receive a benefit from a nonprofit organization?
What will be an ideal response?
Business
The idea of studying how to apply marketing concepts and tools to nonprofit organizations was developed during which time frame?
a. The late 1950's and early 1960's b. The late 1960's and early 1970's c. The mid 1970's d. The late 1970's and early 1980's e. The late 1980's
Business