Frequency is which of the following?
A) the total number of people who will be exposed to an ad placed in one media vehicle
B) the percentage of people who will be exposed to an ad more than once
C) the percentage of people who will be exposed to the media vehicle
D) the number of times a person in the target group will be exposed to an ad
E) the total number of ads in one advertising campaign
D
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A house was listed for $180,000. The owners owe $130,000 on a first mortgage. The listing agent receives an offer for $120,000. The agent knows the closing costs will be $4,560 and attorney's fees $5,440. The agent should:
a) Tell the buyers they should pay the closing costs. b) Refuse to present the offer to the owner because he knows it is less than the owner owes. c) Present the offer to the sellers and tell them to reject the offer. d) Present the offer to the owner
Which of the following are the two principal types of organizational learning strategies proposed by James March?
A) incremental and radical B) structured and unstructured C) exploration and exploitation D) association and differentiation