Which of the following are the two principal types of organizational learning strategies proposed by James March?

Both tangible and intangible resources. Hence, compared to its tangible resources , intangible resources are ————- and———- .

A) less visible, more difficult to copy. B) more visible, more difficult to copy. C) more visible, less difficult to copy. D) less visible, less difficult to copy.

Which of the following is an effect of the advancement of technology on marketing?

A) Fragmented markets have assimilated into a few mass markets. B) Marketers go through more intermediaries to connect with consumers. C) Consumers rely less on marketer-supplied information than in the past. D) Marketers have increasingly moved toward mass-marketing techniques. E) Marketers tend to supply less information to consumers than in the past.