Customer feedback provides the supplier with a chance to remedy problems that occur and to retain a customer's business. It does NOT give the supplier an early warning of changing customer requirements and preferences

Sasha is using a test model of her firm's new glow-in-the-dark nail polish to see if it works according to the design specifications. Sasha is involved in ____________

Fill in the blank(s) with the appropriate word(s).

Which of the following media schedules can an advertiser use to schedule ads heavily every other month to achieve a greater impact with an increased frequency and reach at those times?

a. periodic b. alternating c. flighted d. intermittent