Which of the following media schedules can an advertiser use to schedule ads heavily every other month to achieve a greater impact with an increased frequency and reach at those times?

________ research is designed to capture cause-and-effect relationships by eliminating competing explanations of the observed findings

A) Experimental B) Behavioral C) Observational D) Focus group E) Descriptive

________ is the communication function that seeks to build good relationships with an organization's publics

A) Advertising B) Mass marketing C) Public relations D) Promotions E) Customer service