To be able to accommodate demands for local responsiveness, a firm should:
A. ignore national differences in consumer tastes and preferences.
B. decentralize production activities to the major national or regional markets.
C. ensure that the manufacturing processes in all units are identical.
D. standardize the product coming out of all manufacturing units.
E. refrain from hiring host country managers.
B
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What would be an acceptable goal of the Metropolitan Area Transit Authority, a nonprofit organization, for its new bus and rail service?
a. increase awareness in its target market to 75 percent b. set ridership volumes to provide a 12 percent ROI c. increase expenses to fit budgetary allowances d. gain a larger market share than the for-profit Trip Planner Bus Lines' routes in the area
The primary disadvantage of product placements within online video games is it will become static and the players will no longer notice it. To combat this problem, a company called Massive developed technology:
A) that allows players to choose the ad they want to see B) that allows players to interact with the ad during the game C) that allows players to use sponsored downloads, such as a particular brand of car in a racing game D) to change ads in the online game in real time as individuals play or each time they play